Exhibition stand construction for gamescom 2026 in Cologne
From the initial site plan to the handover of the keys – everything from a single source, with a dedicated point of contact and predictable processes.
- We develop exhibition stands for publishers, studios, platforms, hardware, accessories, creator, indie and brand partners that clearly stage games, technologies and community experiences.
- We plan demo stations, hands-on areas, queue logic, content zones and meeting spaces so that the entertainment area and business area each deliver their specific impact.
- We take the gamescom structure into account, including business area, entertainment area, merchandise area, indie area, campus, cosplay village, retro & family area, artist area and cards & boards area.
- We combine brand presence, playability, reach logic and trade visitor communication so that your stand supports both media moments and meaningful business contacts.
- We plan technical stand details such as lighting, sound, stage impact, screens, streaming areas and enclosed meeting rooms in line with visitor flow, noise levels and event requirements.
- We handle concept, design, production, logistics and build coordination in Cologne, including alignment of deadlines, hall conditions and stand construction requirements.
gamescom is officially positioned as the world’s largest event for computer and video games and Europe’s largest business platform for the games industry.
The event connects trade visitors, gamers, media, creators, exhibitors and public stakeholders on site and digitally, creating reach, exchange and business contacts within one event.
The business area is designed for trade visitors, press and media representatives as well as accredited creators, providing a focused setting for meetings, partnerships and presentations.
For trade visitors, gamescom 2026 starts with gamescom dev from 24 August, while for everyone else it begins with Opening Night Live on 25 August; this creates attention before the main trade fair opens.
A row stand is suitable for compact game presentations, indie formats, advisory offerings, accessories or clearly focused business appearances with an efficient use of space.
A corner stand offers two open sides and creates more traffic for demo stations, product launches, community contacts and quick orientation within the hall flow.
A peninsula stand enables three open sides and is suitable for brands with multiple play stations, content areas, creator moments and stronger long-distance visibility.
An island stand offers four open sides, premium impact and generous space for experience worlds, stage staging, large screens, hands-on zones and separate meeting areas.
From the initial consultation to the finished stand. In 6 clear steps.
You describe your plans, objectives and budget – we listen, ask questions and suggest initial directions. By phone, video call or in person in Cologne.
We develop a tailor-made stand concept including layout, materials and branding. You can view your stand in advance as a realistic 3D model from all angles.
You receive a transparent fixed-price quotation. Requests for changes are incorporated directly – with no hidden costs or surprises later on.
Stand construction, printing and all fittings are manufactured in Cologne. Short lead times, full quality control and maximum reliability – even with last-minute adjustments.
Our team handles delivery, stand assembly and all technical coordination with the trade fair. You arrive at the finished stand – ready to go for the trade fair opening.
After the trade fair ends, we take care of complete dismantling, return transport and storage. Reusable click-wall elements are kept in stock for future events.
A partner with home-ground advantage in Cologne
We have been building exhibition stands since 1999 and are based in Cologne – saving you time, money and stress.
Over 25 years’ experience
We have been creating exhibition stands and events since 1999 – at gamescom, ANUGA, ORGATEC, MEDICA and many more.
Cologne location
Our office and workshop are based in Cologne – ideal for last-minute adjustments and rapid on-site service.
In-house workshop
Stand construction and printing are carried out in-house. No subcontractors, no hidden interfaces – full quality control.
clickwand system
Our patented, modular wall system – in use since 2007. More sustainable, faster and more flexible than traditional timber construction.
Dedicated contact person
You have a project manager who supports your project from start to finish. No handover, no misunderstandings.
Full service
Concept, design, production, logistics, assembly, dismantling, storage – everything from a single source and with transparent pricing.
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Stand concept for Nautilus featuring a raised platform and graphics in the corporate design.
Stand construction for BIAG featuring a dedicated booth and full-surface graphics.
gamescom 2026 takes place from 26 to 30 August 2026 at the Koelnmesse exhibition grounds in Cologne. It is officially regarded as the world’s largest event for computer and video games and Europe’s largest business platform for the games industry.
The focus is on games, platforms, hardware, software, entertainment, digital culture, community, business development, media, creators, developers and international industry contacts. Complementary formats such as gamescom dev and Opening Night Live amplify attention around the trade fair week.
For exhibitors, this means the stand must combine experience and efficiency. In the entertainment area, playability, visitor flow, queue management and brand impact matter; in the business area, calm meeting rooms, clear product communication and professional exchange are decisive.
Facts & Figures
Format:International trade and public event platform for computer and video games, digital entertainment and games culture; B2C, B2B and B2G event with on-site and digital reach
Special features: World’s largest event for computer and video games, Europe’s largest business platform for the games industry, with business area, entertainment area, gamescom dev and Opening Night Live
Organiser: Koelnmesse GmbH
Edition: 2026 edition; annual; established at Koelnmesse in Cologne since the gamescom premiere in 2009
Target audience: Trade visitors, exhibitors, media, accredited creators, private visitors, gamers, developers, publishers, platforms, hardware and accessories providers, indie studios, education and career providers as well as partners from digital culture and entertainment
Our clickwand system was developed in 2007 as a sustainable alternative to the throwaway culture in exhibition stand construction. The modular elements can be reused as often as required; they are stored after each use and can be flexibly re-deployed. With a lifespan of over 10 years, they combine sustainability, efficiency and long-term cost-effectiveness.
- 80% less waste than with traditional timber stand construction
- Re-use of walls, counters, lighting elements and decorations
- Storage of your stand elements with us – ready to go for the next trade fair
- The Cologne location enables particularly efficient coordination, follow-up deliveries and service visits; modular, reusable stand elements reduce material use and logistics effort.
In the business area, participation fees range from €114.00/m² to €203.00/m²; in the entertainment area, fees vary by stand type and size, for example row stands up to 150 m² from €173.00/m² to €203.00/m². Additional items include energy charge, AUMA fee, marketing services, stand construction and further services.
The key feature is the combination of a high-traffic entertainment area, professional business area, global media attention, creator reach and supporting formats such as gamescom dev and Opening Night Live. A strong stand must therefore manage experience, demo logic, visitor flow, meeting quality and technical execution at the same time.