From the initial site plan to the handover of the keys – everything from a single source, with a dedicated point of contact and predictable processes.
- Exhibition stands with clear product guidance for promotional products, promotional textiles, incentives, merchandising, gifts, stationery, bags, drinkware and lifestyle products
- Presentation areas for product innovations, sample collections, sustainable promotional products, decoration technologies, printing processes, engraving, embroidery and customised brand solutions
- Stand concepts for manufacturers, importers, wholesalers, promotional product suppliers, textile brands, decorators, customisation specialists and international pavilions
- Consultation zones for discussions about product ranges, purchasing terms, minimum order quantities, customisation, delivery times, sustainability credentials and international sourcing
- Visitor routing for intensive product discussions, sample presentations, efficient B2B appointments, lead capture and structured meetings with distributors, agencies and buyers
- Local project management in Cologne with short routes to Koelnmesse, bundled sample and product logistics and reliable coordination during build-up, fair operations and dismantling
PSI is Europe’s central industry meeting point for promotional products, incentives and merchandising. Manufacturers, importers, distributors, decorators and agencies meet here to discover products and build new business relationships.
Exhibitors present their product ranges directly to companies that source, customise, distribute and use promotional products in marketing campaigns.
The fair profile lists around 600 exhibitors and partners and more than 11,000 visitors from 74 countries. Exhibitors gain access to European and international trading partners.
In 2027, PSI moves to Cologne for the first time after more than 60 years in Düsseldorf. Halls 7 and 8 provide a new setting for brand presentations, product innovations, networking and business development.
One open side. Cost-efficient for focused promotional product ranges, stationery, bags, promotional textiles, smaller brand presentations, accessories or compact consultation.
Two open sides. Useful for greater visibility when sample walls, product displays, decoration examples or consultation tables should be visible from multiple visitor routes.
Three open sides. Strong for providers with several topic clusters, such as practice, laboratory, CAD/CAM, imaging, hygiene, software and services.
Four open sides, freestanding in the hall. Ideal for larger brand presences, live demos, international customer appointments, product launches and intensive B2B discussions.
From the initial consultation to the finished stand. In 6 clear steps.
You describe your plans, objectives and budget – we listen, ask questions and suggest initial directions. By phone, video call or in person in Cologne.
We develop a tailor-made stand concept including layout, materials and branding. You can view your stand in advance as a realistic 3D model from all angles.
You receive a transparent fixed-price quotation. Requests for changes are incorporated directly – with no hidden costs or surprises later on.
Stand construction, printing and all fittings are manufactured in Cologne. Short lead times, full quality control and maximum reliability – even with last-minute adjustments.
Our team handles delivery, stand assembly and all technical coordination with the trade fair. You arrive at the finished stand – ready to go for the trade fair opening.
After the trade fair ends, we take care of complete dismantling, return transport and storage. Reusable click-wall elements are kept in stock for future events.
A partner with home-ground advantage in Cologne
We have been building exhibition stands since 1999 and are based in Cologne – saving you time, money and stress.
Over 25 years’ experience
We have been creating exhibition stands and events since 1999 – at gamescom, ANUGA, ORGATEC, MEDICA and many more.
Cologne location
Our office and workshop are based in Cologne – ideal for last-minute adjustments and rapid on-site service.
In-house workshop
Stand construction and printing are carried out in-house. No subcontractors, no hidden interfaces – full quality control.
clickwand system
Our modular wall system – in use since 2007. More sustainable, faster and more flexible than traditional timber construction.
Dedicated contact person
You have a project manager who supports your project from start to finish. No handover, no misunderstandings.
Full service
Concept, design, production, logistics, assembly, dismantling, storage – everything from a single source and with transparent pricing.
Design and construction of the Computacenter stand at Düsseldorf 2025, featuring 70 exhibitors.
Stand concept for Nautilus featuring a raised platform and graphics in the corporate design.
Stand construction for BIAG featuring a dedicated booth and full-surface graphics.
PSI 2027 will take place from 12 to 14 January 2027 at Koelnmesse for the first time. After more than 60 years in Düsseldorf, Europe’s leading trade show for promotional products, incentives and merchandising is moving to Cologne, where it will occupy Halls 7 and 8.
PSI is Europe’s central meeting point for manufacturers, suppliers, importers, promotional product distributors, decorators, agencies and marketing professionals. The focus is on promotional products and gifts, promotional textiles, merchandising, sustainable products, customised solutions, decoration technologies and trends in brand communication, sourcing and supply chains. Specialist insights, product innovations and networking opportunities complement the exhibition.
For exhibitors, this means that the stand must structure product ranges clearly, present products to a high standard and enable personal discussions with purchasing decision-makers. Clear sample presentation areas, recognisable brand messages, functional meeting zones, smart storage solutions and a stand design that visibly connects product quality, customisation and sustainability are particularly important.
Facts & Figures
Format: International B2B trade show for promotional products, incentives, merchandising, promotional textiles and brand communication
Special features: First PSI at its new Cologne venue; European industry meeting point at the start of the year, focusing on product innovations, sustainable promotional products, decoration and international sourcing
Organiser: RX Deutschland GmbH
Edition: Annual; 2027 edition from 12 to 14 January 2027, held in Cologne for the first time
Target audience: Promotional product distributors, manufacturers, suppliers, importers, wholesalers, decorators, advertising agencies, marketing service providers, merchandising specialists, buyers and international distribution partners
Our clickwand system was developed in 2007 as a sustainable alternative to the throwaway culture in exhibition stand construction. The modular elements can be reused as often as required; they are stored after each use and can be flexibly re-deployed. With a lifespan of over 10 years, they combine sustainability, efficiency and long-term cost-effectiveness.
- Re-use of walls, counters, lighting elements and decorations
- Storage of your stand elements with us – ready to go for the next trade fair
- Short routes within Cologne, bundled sample and product logistics and modular stand planning reduce transport effort and make on-site adjustments easier during build-up and the fair
Regular build-up begins on Saturday, 9 January 2027, at 7:30 and continues until midnight. On Sunday, 10 January, build-up is possible around the clock. On Monday, 11 January, build-up runs from midnight until 18:00; work within the stand area is permitted until 21:00. Paid early build-up is available on Friday, 8 January 2027, from 7:00 to 21:30 with separate registration.
PSI is aimed at trade visitors from the promotional products industry, particularly distributors, decorators, agencies, marketing service providers, buyers and international distribution partners. They meet manufacturers, importers and suppliers of promotional products, incentives and merchandising items.
Fixed minimum stand sizes are not stated. PSI offers individual stand space, shell schemes and furniture packages. Row stands are suitable for focused assortments, corner stands for greater visibility, peninsula stands for multiple product groups and island stands for extensive brand worlds, sample presentations and international business meetings. The appropriate stand size depends on the product range, meeting spaces, storage requirements and expected visitor traffic.
Square-metre prices and fixed stand-package prices for PSI 2027 are not stated. RX provides quotations based on stand space, placement and equipment. Total costs depend on stand type, construction, technical equipment, lighting, graphics, furniture, electricity, internet, cleaning, sample storage, product logistics and meeting areas. The Lead Manager app for digital contact capture is included in the exhibitor package.