Exhibition stand construction for THE TIRE COLOGNE 2026 in Cologne
From the initial site plan to the handover of the keys – everything from a single source, with a dedicated point of contact and predictable processes.
- Exhibition stands with clear product guidance for tyres, rims, workshop technology, accessories and service solutions
- Robust presentation areas for exhibits with weight, volume and a need for technical explanation
- Live demo zones for workshop solutions, digital processes, TPMS topics and service-oriented applications
- Modular stand concepts for recurring trade fair appearances in THE TIRE COLOGNE’s biennial cycle
- Well-planned visitor routing for professional discussions with tyre retailers, workshops, wholesalers, fleets and service partners
- Local project and installation coordination in direct proximity to Koelnmesse
The trade fair positions itself as the central B2B platform for the international tyre and wheel industry, bringing together manufacturers, retailers and service providers from around the world.
From tyres and rims to workshop equipment, retreading, repair materials, end-of-life tyre recycling and services, the fair covers key product and service areas of the sector.
The Circular Economy Area presents sustainable materials, new production processes, retreading and recycling along the value chain.
The WALK OF SERVICES brings together solutions for workshops and specialist companies with demo areas, a service stage, digital processes and hands-on applications.
One open side. Cost-efficient for compact product and consultation areas, especially for specialised tyre, accessory or service providers with a clearly focused trade fair objective.
Two open sides. More visibility and stronger visitor flow for exhibitors who want to present products, samples, digital applications or workshop solutions in a clear and accessible way.
Three open sides. Strong for branded presences with consultation zones, exhibit areas and guided product worlds around tyres, wheels and services.
Four open sides, freestanding in the hall. Ideal for larger brand presentations, live demos, heavy exhibits, service areas or multiple meeting zones.
From the initial consultation to the finished stand. In 6 clear steps.
You describe your plans, objectives and budget – we listen, ask questions and suggest initial directions. By phone, video call or in person in Cologne.
We develop a tailor-made stand concept including layout, materials and branding. You can view your stand in advance as a realistic 3D model from all angles.
You receive a transparent fixed-price quotation. Requests for changes are incorporated directly – with no hidden costs or surprises later on.
Stand construction, printing and all fittings are manufactured in Cologne. Short lead times, full quality control and maximum reliability – even with last-minute adjustments.
Our team handles delivery, stand assembly and all technical coordination with the trade fair. You arrive at the finished stand – ready to go for the trade fair opening.
After the trade fair ends, we take care of complete dismantling, return transport and storage. Reusable click-wall elements are kept in stock for future events.
A partner with a home-ground advantage in Cologne
We have been building exhibition stands since 1999 and are based in Cologne – saving you time, money and stress.
Over 25 years’ experience
We have been creating exhibition stands and events since 1999 – at gamescom, ANUGA, ORGATEC, MEDICA and many more.
Cologne location
Our office and workshop are based in Cologne – ideal for last-minute adjustments and rapid on-site service.
In-house workshop
Stand construction and printing are carried out in-house. No subcontractors, no hidden interfaces – full quality control.
clickwand system
Our patented, modular wall system – in use since 2007. More sustainable, faster and more flexible than traditional timber construction.
Dedicated contact person
You have a project manager who supports your project from start to finish. No handover, no misunderstandings.
Full service
Concept, design, production, logistics, assembly, dismantling, storage – everything from a single source and with transparent pricing.
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THE TIRE COLOGNE 2026 will take place from 9 to 11 June 2026 at Koelnmesse in Cologne-Deutz. It is the international trade fair for the tyre sector and positions itself as the central B2B platform for the tyre and wheel industry.
The focus is on tyres, casings, wheels, accessories, workshop equipment, retreading, repair materials, end-of-life tyre recycling, services and Material & Production. The offering is complemented by themed areas such as Circular Economy, WALK OF SERVICES, INNOVATION LAB and TIRE STAGE.
For exhibitors, this means that the stand must not only display products, but also explain them, make them tangible and create suitable settings for professional discussions. Clear visitor routing, robust exhibit areas, live demo zones and a stand concept that communicates both technical expertise and brand positioning are particularly important.
Facts & Figures
Format: International B2B trade fair for the tyre and wheel industry
Special features: Themed areas Circular Economy and WALK OF SERVICES with a focus on sustainability, workshop processes, services and practical applications
Organiser: Koelnmesse GmbH
Edition: Biennial
Target audience Tyre dealers, car dealers and authorised repair shops, independent vehicle workshops, specialist markets and workshop chains, online suppliers, fleet managers and training establishments
Our clickwand system was developed in 2007 as a sustainable alternative to the throwaway culture in exhibition stand construction. The modular elements can be reused as often as required; they are stored after each use and can be flexibly re-deployed. With a lifespan of over 10 years, they combine sustainability, efficiency and long-term cost-effectiveness.
- 80% less waste than with traditional timber stand construction
- Re-use of walls, counters, lighting elements and decorations
- Storage of your stand elements with us – ready to go for the next trade fair
- Short distances within Cologne, modular stand planning and bundled logistics reduce transport effort and make replenishment easier during build-up and the fair itself
The space prices are listed according to stand type and booking period. From the regular price period, the organiser states for example EUR 196.00 per m² for a row stand, EUR 201.00 per m² for a corner stand, EUR 204.00 per m² for a peninsula stand and EUR 206.00 per m² for an island stand; an energy flat rate of EUR 17.50 per m² is also listed. Costs for stand construction, design, technical equipment, logistics and fittings depend on the specific concept.