At ISM 2026, we designed and built a trade fair stand that brings three distinct brand worlds together.
ROBS, HEYY and EMYO each bring their own color world, design and product language. The challenge was therefore to give each brand enough room for its individual presence while creating a stand that works as one cohesive space.
The individual areas were consistently differentiated through their respective designs: bold red, orange and black tones for ROBS, pink and green for HEYY, and a light, blue brand world for EMYO.
Large-format graphics on clickwand elements up to three meters high make each brand clearly recognizable from a distance and give the entire stand a strong presence.
At the same time, the shared stand architecture ensures that the different brand presences do not end up as separate stands side by side, but form one cohesive overall concept.
Product presentation integrated directly into the wall.
At ISM, the products take center stage. Accordingly, shelves were integrated directly into the wall surfaces and tailored to the respective product ranges.
This allows packaging and products to be presented cleanly, without having to place additional furniture or displays in front of the graphic surfaces. The products themselves become part of the brand staging.
The presentation was complemented by digital content on integrated monitor surfaces. These too blend directly into the wall design and create additional options for moving images, product communication and brand messages.
Open seating areas in front of each brand world also provide space for conversations and meetings right on the stand.
Modular systems can be loud, colorful and individual, too.
The foundation of the stand is our modular clickwand system. What matters to us, however, is not that the system can be recognized – but what can be designed with it.
Large-format graphics, different brand worlds, integrated shelves, monitor surfaces and individual heights can all be combined within the same construction.
The result shows that modular construction by no means has to look like a standard solution. With a flexible base system and consistent design, trade fair stands emerge that are tailored individually to brand, product and event.
For us, a great example of how three very different brands each get their own presence on a shared space – and still create a harmonious overall picture.