Exhibition stand construction for ISM 2027 in Cologne
From the initial site plan to the handover of the keys – everything from a single source, with a dedicated point of contact and predictable processes.
- Exhibition stands with clear product guidance for chocolate, sugar confectionery, biscuits, snacks, trend snacks, natural sweets, breakfast snacks, ice cream and private labels
- Presentation areas for product innovations, tasting formats, seasonal assortments, international brand worlds, private-label ranges and retail concepts
- Stand concepts for manufacturers, distributors, private-label providers, start-ups, associations, publishers and international sweets and snacks brands
- Consultation zones for buyers from wholesale, retail, import, foodservice, drugstores, online retail, vending, bakeries, cafés, confectionery and specialist retail
- Experience-oriented staging of taste, packaging, sustainability, innovation, brand positioning, shelf impact and international assortment trends
- Local project management and build-up coordination in Cologne with short routes to Koelnmesse and reliable coordination during build-up, the fair and dismantling
ISM is the world’s leading trade fair for sweets and snacks, bringing together manufacturers, retailers, distributors, buyers and industry experts from key markets.
From 2027, ISM will for the first time bring together ISM, ISM Ingredients and ISM Manufacturing under one shared brand umbrella, covering the value chain from raw materials and production to the finished product.
The previous 2026 event recorded 1,567 exhibitors, 100,000 m² of gross exhibition space and 32,000 visitors, underlining the fair’s international relevance for retail and trade.
Trade visitors are admitted from wholesale and retail, import, purchasing, retail chains, foodservice, specialist stores, online retail, vending and relevant manufacturing sectors.
One open side. Cost-efficient for focused product lines, compact brand presences, start-ups, private labels, sample presentations or targeted conversations with buyers.
Two open sides. Useful for greater visibility when product innovations, tastings, shelf presentations or brand worlds should be visible from several visitor routes.
Three open sides. Strong for providers with several assortments, such as chocolate, snacks, natural sweets, breakfast products, seasonal lines and private label.
Four open sides, freestanding in the hall. Ideal for large brand environments, international product launches, tastings, retail discussions, press formats and intensive B2B appointments.
From the initial consultation to the finished stand. In 6 clear steps.
You describe your plans, objectives and budget – we listen, ask questions and suggest initial directions. By phone, video call or in person in Cologne.
We develop a tailor-made stand concept including layout, materials and branding. You can view your stand in advance as a realistic 3D model from all angles.
You receive a transparent fixed-price quotation. Requests for changes are incorporated directly – with no hidden costs or surprises later on.
Stand construction, printing and all fittings are manufactured in Cologne. Short lead times, full quality control and maximum reliability – even with last-minute adjustments.
Our team handles delivery, stand assembly and all technical coordination with the trade fair. You arrive at the finished stand – ready to go for the trade fair opening.
After the trade fair ends, we take care of complete dismantling, return transport and storage. Reusable click-wall elements are kept in stock for future events.
A partner with home-ground advantage in Cologne
We have been building exhibition stands since 1999 and are based in Cologne – saving you time, money and stress.
Over 25 years’ experience
We have been creating exhibition stands and events since 1999 – at gamescom, ANUGA, ORGATEC, MEDICA and many more.
Cologne location
Our office and workshop are based in Cologne – ideal for last-minute adjustments and rapid on-site service.
In-house workshop
Stand construction and printing are carried out in-house. No subcontractors, no hidden interfaces – full quality control.
clickwand system
Our modular wall system – in use since 2007. More sustainable, faster and more flexible than traditional timber construction.
Dedicated contact person
You have a project manager who supports your project from start to finish. No handover, no misunderstandings.
Full service
Concept, design, production, logistics, assembly, dismantling, storage – everything from a single source and with transparent pricing.
Design and construction of the Computacenter stand at Düsseldorf 2025, featuring 70 exhibitors.
Stand concept for Nautilus featuring a raised platform and graphics in the corporate design.
Stand construction for BIAG featuring a dedicated booth and full-surface graphics.
ISM 2027 will take place from 31 January to 3 February 2027 at Koelnmesse in Cologne. It is regarded as the world’s leading trade fair for sweets and snacks and is open to trade visitors only.
The focus is on chocolate and chocolate products, sugar confectionery, biscuits, snack foods, trend snacks, natural sweets, breakfast snacks, ice cream, frozen confectionery, raw pastes as well as associations and publishers. From 2027, the fair will be complemented by ISM Ingredients and ISM Manufacturing under one shared ISM brand family.
For exhibitors, this means that the stand must structure products clearly, make taste and brand tangible and support international purchasing processes efficiently. Clear visitor routing, sales-oriented product presentation, tasting logic, quiet consultation areas and a stand concept that convincingly connects assortment, innovation and retail relevance are particularly important.
Facts & Figures
Format: International B2B trade fair and world-leading trade fair for sweets and snacks
Special features: From 2027, shared ISM brand family with ISM, ISM Ingredients and ISM Manufacturing for the entire sweets and snacks value chain
Organiser: Koelnmesse GmbH
Edition: Annual; next edition 2027 from 31 January to 3 February 2027
Target audience: Buyers from confectionery, food and beverage wholesale, import, purchasing associations, retail chains, filling station chains, hypermarkets, foodservice, specialist confectionery retail, pastry shops, cafés, bakeries, confectioneries, cash & carry, drugstore chains, department stores, online food retail, vending and manufacturers of sweets and snacks
Our clickwand system was developed in 2007 as a sustainable alternative to the throwaway culture in exhibition stand construction. The modular elements can be reused as often as required; they are stored after each use and can be flexibly re-deployed. With a lifespan of over 10 years, they combine sustainability, efficiency and long-term cost-effectiveness.
- 80% less waste than with traditional timber stand construction
- Re-use of walls, counters, lighting elements and decorations
- Storage of your stand elements with us – ready to go for the next trade fair
- Short routes within Cologne, bundled sample and product logistics and modular stand planning reduce transport effort and make on-site adjustments easier during build-up and the fair
ISM is open to trade visitors only. Admitted visitor groups include buyers from wholesale and retail, import, purchasing associations, retail chains, foodservice, specialist confectionery retail, online food retail, vending as well as relevant professionals and manufacturers from the sweets and snacks industry.